In a retail environment

NFC tagging of merchandise is a smart move for the brand owner and one that improves how the customer experiences the brand:

The use of this technology allows the customer to browse the shelves in the store and, when they notice the product they are interested in, they can easily "tap" on the tagged item and quickly receive information about it.

The operation in question is quick and is performed using a smartphone or other NFC-enabled device and allows for quick receipt of detailed information about the product - as well as password protection - to ensure brand protection and product authenticity.